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Rosewood Turned a Maternity Hospital into Brazil’s Coolest Hotel

25-Jan-2022

Rosewood has opened its first South American property and it’s quite a story.

Over half a million babies were born in Odessa Filomena Matarazzo hospital. Almost everyone in Sao Paulo knows somebody who took their first breath there.

20 years after its closure, it’s reopened as a plush, highly contemporary hotel. And as a place where life begins, it’s an obvious fit for Rosewood’s “sense of place” philosophy.

Rabo di Galo Bar, Rosewood Sao Paulo

Exploring Sao Paulo?

We love Rosewood’s approach. Open a first hotel in South America and the obvious places would be Rio, Cusco, perhaps Iguazu or even Quito. Sao Paulo is not on the typical trail. It doesn’t have a Sugarloaf Mountain or World Seven Wonder. It’s even further away from Europe than Rio.

People who have never visited will tell you Sao Paulo is a crowded, traffic-choked city without any attractions.

Explorers will tell you it’s the Brazilian city of dreams. And the locals wonder why anyone would want to live anywhere else.

Sao Paulo is to South America what London is to Europe – a big vibrant city with so much going on it would take years to experience even half of it.

Art galleries galore. Art-house cinema and experimental theatre. Museums and parks. Ever-changing neighbourhoods. A world-renowned food scene. So many underground bars and clubs.

If there’s a new place to be seen in Brazil it’s not near Copacabana Beach, it’s in Sao Paulo.

Inside Rosewood Sao Paulo

Inside Rosewood Sao Paulo

Holiday Like a Privileged Few

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The place for explorers to be seen right now is Rosewood Sao Paulo, which opened only two weeks ago. Pritzker Prize-winning architect Jean Nouvel did the innovative design, with over 100 private branded residences for long stays, plus 160 rooms and suites.

Grand Premier Room

Flanking the old hospital is a newly built garden tower, plus the century-old Chapel of Santa Luzia. The entire district has been transformed, with its converted early-20th-century buildings now the city’s trendiest hangout spot.

Rosewood is at the heart of the Citade Matarazzo neighbourhood. It has six restaurants and bars, including Taraz, specialising in wood-fired cooking.

Matarazzo Suite Bathroom

Then two swimming pools with the brand’s signature Asaya wellbeing spa set to open later this year.

We don’t have any direct reports of the rooms and suites, but Rosewood’s other properties have always demonstrated an attention to quality and detail. We expect the same here.

Junior Suite

A Closer Rosewood for Your Holiday?

Brazil may seem a long way away, especially right now. However, there are other places where you can experience Rosewood’s unique style.

Check out Rosewood’s flagship London property, or their converted Tusca​​n village, Rosewood Castiglion del Bosco. Hotel de Crillon in Paris is another of our favourites. And how about Rosewood Villa Magna in Madrid?

Repurposing historic buildings into hotels is so much more interesting than a simple new build. We love how this boutique hotel brand brings creative and innovative perspectives to hotel design.

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