101 Hotel

The vibe here is intimate and great for a short Reykjavik stay. A perfect location allows guests to explore the city easily. However, if a pool is important to you, you may prefer elsewhere.

Stay at 101 Hotel

A chic hotel in the heart of Iceland’s capital waits to welcome you, where abodes combine with the work of local artist displays. Your room is sophisticated and innovative - it feels a world apart. But with views over Laugavegur’s pedestrian bustle and the harbour, the country’s charming culture is never too far away.Deliciously-close sights fill your days, whether its history, nature or retail you seek. Midday breaks and dips in the jacuzzi can also be adjoined, thus the perks of a base fittingly nearby. You emerge from the basement spa gloriously replenished. The friendly concierge arrives with a drink. Sample Icelandic specialties at the on-site restaurant, then retreat again to your room for a private wind down massage.


Just half a block off lively Laugavegur Street, 101 Hotel enjoys a highly central location in the heart of downtown Reykjavik. All the city’s main sights, including museums, restaurants and whale and puffin boat tours from the Old Harbour are just a short walk away.


An unassuming exterior gives way to a chic boutique that also doubles as a contemporary art gallery. Proud member of Design Hotels, the property houses 38 spacious rooms with sleek interiors and black-and-white hued decor.

Who is it for

While families are welcome, it is important to note that there are very few amenities appropriate for kids. The adult-orientated feel is therefore more suited to city breakers, business travellers and couples seeking a romantic Icelandic escape.

Facilities & activities

Facilities include a homely library and lounge with open fireplace, a small but well-appointed gym and a trendy basement spa comprising steam bath and geothermally-heated jacuzzi. A futuristic restaurant and roof terrace also feature.

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